I'm a
User eXperience Designer
Driven by a fundamental belief that everything starts and ends with human beings; hence, any solution must follow the human-centered approach.
PROFILE
UX designer with over 16 years of experience, designing products that users love to use.
I am a hands-on designer specializing in creating UX strategy and designs that deeply connect with users, enhance product experiences, and foster business growth.
My day in a life includes, conducting user research, structuring information, mapping task flows, developing personas and user journeys, crafting wireframes and visual mock-ups, and defining interaction models.
Collaboration is at the heart of my process; I value humility and prioritize teamwork to achieve optimal outcomes.
EXPERIENCE
July 2021 - Present
Sr. UX designer, Amazon, Seattle
June 2022 - Present
Amazon - AWS
At AWS EUC, I am leading the design direction and established a vision for an AWS EUC monitoring and observability solution encompassing AWS WorkSpaces, Pools, Thin Clients, and AppStream.
July 2021 - June 2022
Amazon - People eXperience and Technology
I crafted the UX strategy for Amazon's employee retention program and automated the end-to-end user journey for key personas, reducing manual inputs and errors, and resulting in substantial savings equivalent to $12M or 58 full-time employees.
July 2019 - April 2021
Sr. UX designer - Oracle GBU:UX
I managed UX work stream for the Oracle's Telecommunication Business unit. I designed and delivered personas, Storyboards, IA, journey maps, wireframes and visual mocks for Oracle’s Software Defined Wide Area Network (SD-WAN) enterprise application.
CASE STUDIES
AMAZON - People eXperience and technology
People eXperience and Technology (PXT)
Critical Retention
Critical Retention
People eXperience and Technology (PXT)
AMAZON - People eXperience and technology
Monitoring and Observability
End User Computing (EUC)
AWS - End User Computing
Thin Client onboarding and activation
0 - 1 Product design.
Designing AWS EUC monitoring and observability solution ground up.
Designing native app and online web portal for 1M+ members.
Credit Union