top of page

I'm a

User eXperience Designer

Driven by a fundamental belief that everything starts and ends with human beings; hence, any solution must follow the human-centered approach.

PROFILE

UX designer with over 16 years of experience, designing products that users love to use.

I am a hands-on designer specializing in creating UX strategy and designs that deeply connect with users, enhance product experiences, and foster business growth.

My day in a life includes, conducting user research, structuring information, mapping task flows, developing personas and user journeys, crafting wireframes and visual mock-ups, and defining interaction models.

Collaboration is at the heart of my process; I value humility and prioritize teamwork to achieve optimal outcomes.

EXPERIENCE

July 2021 - Present

Sr. UX designer, Amazon, Seattle

June 2022 - Present

Amazon - AWS

At AWS EUC, I am leading the design direction and established a vision for an AWS EUC monitoring and observability solution encompassing AWS WorkSpaces, Pools, Thin Clients, and AppStream. 

July 2021 - June 2022

Amazon - People eXperience and Technology

I crafted the UX strategy for Amazon's employee retention program and automated the end-to-end user journey for key personas, reducing manual inputs and errors, and resulting in substantial savings equivalent to $12M or 58 full-time employees.

July 2019 - April 2021

Sr. UX designer - Oracle GBU:UX

I managed UX work stream for the Oracle's Telecommunication Business unit. I designed and delivered personas, Storyboards, IA, journey maps, wireframes and visual mocks for Oracle’s Software Defined Wide Area Network (SD-WAN) enterprise application.

CASE STUDIES

AMAZON - People eXperience and technology

People eXperience and Technology (PXT)

Critical Retention 

Critical Retention 

People eXperience and Technology (PXT)

AMAZON - People eXperience and technology

Monitoring and Observability 

End User Computing (EUC)

Hawkeye1.png

AWS - End User Computing

Thin Client onboarding and activation

0 - 1 Product design.

Designing AWS EUC monitoring and observability solution ground up.

p1.png

Designing native app and online web portal for 1M+ members.

Credit Union

bottom of page